Air A!ert is Jhatkaa.org’s new online campaigning platform that allows people to start, run and deliver their own campaigns on anything related to air pollution.
The campaigns can be big or small, heroic or ordinary. This is about people power. If you have an idea to make your community, your school, your local playground, or the planet safer for all generations, Air A!ert will help mobilise people to your cause.
Jhatkaa.org is an independent community that leverages digital technology to help citizens like you take action to solve the various issues we face. While Jhatkaa.org created the platform for anyone to use, campaigns on this platform are not necessarily run or endorsed by Jhatkaa.org.
WHAT CAN I RUN A CAMPAIGN ON?
How is air pollution affecting your day to day life? Where do you see an opportunity for positive change? Does the dwindling number of trees bother you? Or is it that power plant that is polluting your hometown? Your campaign need not be limited to particular locations. Your audience can be national or local.
When starting a campaign the most important step is to get the ball rolling - don't worry about getting everything 100% right. Even experienced, professional campaigners make mistakes and often change tack as things develop. You don't need to be an expert to launch a campaign, but you just need to be passionate and willing to learn new things along the way.
WHAT CAN'T I CAMPAIGN ON?
We don’t expect to necessarily agree with all the campaigns that are started on Air A!ert. So long as it's not defamatory, discriminatory, illegal...you get the idea, we’re pretty open minded.
It comes down to this: does your campaign promote or incite violence? Does it promote bullying, or advocate discrimination based on someone's gender, sex, religion, ethnicity, caste, nationality or sexual orientation? Is it defamatory? No? Excellent. We're all good.
We reserve the right to use our judgment and take something down if it crosses the line of common decency.
HOW DO YOU DECIDE WHICH CAMPAIGNS GO ON THE HOMEPAGE?
A number of factors contribute to what campaigns are featured on the homepage. These include campaigns that are on the brink of winning, campaigns that have shown rapid growth and campaigns that are particularly timely.
WHO CONTROLS THE DATA ON THE SITE?
You can email your supporters through this platform, but we can't share their data with you. Ultimately we own and manage that.
BESIDES STARTING A PETITION, WHAT ELSE CAN I DO IN MY CAMPAIGN?
Air A!ert enables you to start a petition, share it with your network, and communicate further with your supporters via email. You can also reach out to us to launch a MISSED CALL mobile campaign by filling out this form.
It also helps you take your campaign to the street. For instance, you can download a blank copy of your petition, collect signatures in person and then easily enter your data into the system. You can also download a finished copy of your petition to print and deliver to your intended audience.
This is a tool that allows anyone, anywhere to take a campaign from start to finish.
CAN I CANCEL MY PETITION?
Yes, you can. We hope you don’t, though.
HOW WILL SIGNING PETITIONS MAKE A DIFFERENCE?
Petitions provide a useful snapshot of the level of public support for an issue and put forward a list of people who all share a common commitment or concern. And they don't always need a big number to make a big impact - think about a local issue where a petition of 20 neighbours on one street have gotten someone to sit up and take notice.
Petitions can be the catalyst for conversations that change how people think about a cause. They can help mobilise your friends, family, colleagues, neighbours, school, fellow consumers, local club, political representative or business leader. It's most effective when you make a point of delivering your petition to your target in a personal, high-profile or creative way, explaining why supporters feel the way they do. But, it probably won't do much if you just start a petition and walk away.
IF I WANT TO LEARN MORE, WHERE DO I GO FROM HERE?
So, here's the thing. Sometimes your campaign is won pretty quickly, and that's an amazing feeling. Other times, a campaign needs a movement of supporters to rally behind it to really succeed. When the barriers to change are high, this tends to be the case.
And that's when you need to build a movement.
Movements are diverse groups of people who probably have different skills, professions and interests but are united around a common purpose. These individuals can communicate why an issue is important to them and will often experiment together with different tactics over time to build power and instigate long lasting change.
You can't build a movement alone. A movement is born from a team of people with complementary strengths and diverse skill sets. Real movements grow through collaboration and skill sharing, and while some may step forward more naturally to be leaders, everyone has a part to play.
To build a movement, you need to find other people who care about the issue but have different skills from you. If you're a great writer, find someone who's good at accounting. If you're not a people person find someone who is.
Build and invest in those personal relationships to ensure your team is strong and diverse.
HOW DO I UNSUBSCRIBE?
We’re sad to see you go, but you can unsubscribe by clicking the 'unsubscribe' link in the site emails you receive.